Continuous Improvement and a Chief Definite Aim

Professional athletes constantly tell their minds exactly what they want their bodies to achieve.
They have laser focus on what they want and commit themselves to a practice of articulating
their goal, visualizing their success, and dedicating themselves to the work of transforming theirdesire into reality.


Napoleon Hill, the famous author of the timeless book, ‘Think and Grow Rich’ says “Any definite chief aim that is deliberately fixed in the mind and held there, with the determination to realize it, finally saturates the entire subconscious mind until it automatically influences the physical action of the body toward the attainment of that purpose” said Hill. When you do not have a clear focus or purpose, it is very easy to spread yourself thin and move in many different
directions. This is where teams within companies often fall apart.


Within your business when you have clarity you have direction and the decision making process
is made easy. Communicating your vision and articulating the high-return activities to your
teams is simplified.


The strategic planning process is designed to help you develop your chief definite aim, assess
your organization’s past performance and map out the steps required for continuous
improvement. Once you have a 3 – 5 year plan developed you can then start to assess what
activities need to be done on a weekly basis to move towards your goal. Having a clear vision
also allows you to say no to anything that will not support your overall vision.


If you were to focus on improving each area of your business by just 1% each month, by the end
of a 12 month period you would notice significant change across your organization. We often
think that because we cannot make massive changes overnight, nothing will change. Never
underestimate the power of small improvements on a daily basis.

“You should be far more concerned with your current trajectory than with your current
results.” ― James Clear, Atomic Habits.

Is it time you took another look at your strategic plan? I can help you get clarity, motivate
your workforce and align your company for the future. Get in touch.

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